Create a first aid kit containing a minimum of 14 unique pieces. Create your kit as part of an existing brand or a new brand of your making.
I created my first aid kit under the existing brand Kraken™. The brand is famous for its black spiced rum and marketing campaign about a legendary sea monster. Spiralling off the brand’s marketing concept, I created my products around the needs of a pirate lost at sea, whose ship might be susceptible to a kraken attack.