Barbasol

A branding project from grad school—the rebranding of Barbasol, a company specializing in shaving cream products for men. I created brand extensions to launch the brand into an entirely different category while remaining true to Barbasol’s original essence and intent of creating comfort for men. This brand reimagination provides resources for men to increase confidence in all areas of their life, including professional, romantic and social life, grooming, fashion, health and fitness needs.

Design Laura Bercovich
Creative Direction Hunter Wimmer